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CEO Charles Watson, . Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles aggressive goal to hit 1,500 locations by the end of 2024. Here's how CEO Charles Watson did it. Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. I wont lie, it was a blow to the ego at first, but it taught me what being a role player means and how important every role is to the bigger picture. So just one shy of 100. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. Beyond that, we need to provide training. The company's goal is to . Were in 44 states, and Tropical Smoothie Cafe does not currently have an international presence. we dont want to go to Manhattan and open 30 locations. *$1,009,803 System Wide Average Net Revenues. The offering is by prospectus only. Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338. He has been instrumental in developing the culture of Tropical Smoothie Cafe and earning the trust of our franchisees. Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing, and other commercial matters. This process only helps our individual franchisees and their bottom line, respectively.". NET WORTH * LIQUID CAPITAL/CASH AVAILABLE FOR INVESTMENT * *All fields required. And what we were able to do is to take a smaller organization that was scrappy, just like Tropical Smoothie Cafe, and really build their endowment and really serve a lot of families. Areas we wanted to attack immediately with our rapid growth were direct franchisee support as well as technology support and menu innovation. In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. The guests who support local businesses in and around their communities are the ones we give the credit to because their loyalty to our cafes is what has ultimately maintained our ability to serve. Was it a pleasant surprise, expected, or was it a bit of both? TikTok user Fuhlex left her followers stunned after revealing the cost of the bagThe social media user, from LA, said she was 'too embarrassed to put it back'But people likened it to a 'potato sack' and begged her to return it to the store Resolved: Release in which this issue/RFE has been resolved. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles aggressive goal to hit 1,500 locations by the end of 2024. Paul Marsden oversees development and execution of financial strategies to support the companys business plans. Theyre not just a snack day part, etc. You may opt-out by. If your Franchised Business includes a drive-thru, the additional expense (including the cost of leasehold improvements, restaurant fixtures and equipment, and other costs) would be approximately $35,000 to $45,000. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. The initial investment ranges from $246,500 to $580,500. Complete the form or call 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. Franchising offers multiple benefits to a business as a whole. Every day is a day to celebrate at Tropical Smoothie Cafe, with all the success were having. I would say that understanding the viewpoints and drivers of the different stakeholders I was serving was important. Its the high quality ingredients. What were the one or two unique challenges that you faced upon taking over as CEO? So in cities where you see a lot of brand-awareness and a lot of units, we will have moved into the core center-city demographics, but we typically work outside in. It was not possible for me to get involved in every project so I had to learn to let go and delegate. Its tough. Net Worth Requirement $350,000 . Theres an obvious answer for me here, and thats to put your heart into what you do. Were working on it. Atlanta, GA ( RestaurantNews.com ) Tropical Smoothie Cafe, a leading national fast-casual cafe franchise known for both its better-for-you smoothies and food with a tropical twist, continues its . With 2011 winding down, how are you leveraging people, budgets, brands, and resources to meet development goals? We strive to continue to harness these relationships in this way and feel that this approach will continue to fuel our success. It was not possible for me to get involved in every project so I had to learn to let go and delegate. Cheryl Fletcher, Chief Development Officer of Tropical Smoothie Cafe, shares highlights of her career and leadership style in Franchising. "Relationships Rule" is one of our core values, and because of that, people are at the heart of our company. I write about the franchising, restaurant and food services industry. Charles Watson was named CEO in December 2018. The companys goal is to open 1,500 cafes or more by the year 2024. From wraps to flatbreads to salads, Mr. Watson continues to solidly position Tropical Smoothie Cafe as a leader in the fast-casual, healthier lifestyle food category. Weve raised almost $7.5 million for them. Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. He is survived by his children Kayla (Jason), Kelsey (Billy), John (Stephanie), Kincaid (Cecilia), his siblings Orville Dallier (Angela), Sue Dorey (Tom), Donna If you don't have a Tropical Smoothie Cafe near your home yet, just wait a bit. We consider ourselves to be an approachable, healthier option for the average American, and our customer loyalty system-wide continues to climb. He is directly responsible for selling more than 800 franchises. Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arbys. Tropical Smoothie Cafe, the leading national fast-casual cafe concept known for both its better-for-you smoothies and food with a tropical twist, announces the appointment of Charles Watson as the new Chief Executive Officer. My mentality and passion for what I do has remained consistent at every stage of my career, carrying over to when I first started with Tropical Smoothie Cafe in 2010, as the brands first vice president of franchise development. And so we are rolling out this fall, what were calling it, our Inspire Better, right? How Much Do You Make Owning A Tropical Smoothie. 1117 Perimeter Center West, Suite W200 Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. Although COVID-19 has directly impacted our business, some days being down more than 50 percent, we consider ourselves lucky to have a business model that allowed us to easily transition to grab-and-go, curbside, and delivery only. Watson: "I'm a huge advocate for franchise advisory councils, specifically when nearly 60% of all franchise agreements at Tropical Smoothie Cafe come from existing franchisees. ATLANTA, July 13, 2021 /PRNewswire/ -- Tropical Smoothie Cafe, a leading national fast-casual cafe franchise known for both its better-for-you smoothies and food with a . We want to be an escape for our consumers in this hectic world we live, and an incredible business model for our franchise partners It's an exciting time to be a fast-casual concept within this segment, specifically as the market size of the juice and smoothie bars industry is expected to increase by 2.3% in 2020, reaching nearly $3 billion in revenue across the globe. No Place Like Home: Home Service Franchises Enjoy Continued Growth During Times Of Financial Difficulty, Little Caesars Pizza Franchise Set To Relaunch In The UK, The Importance Of Having A Franchise Exit Strategy. When our franchisees are successful, the brand is successful. The impact of the more formalized committees we have set up, and the close connection I have with TFC has gotten the system more comfortable with my style and thinking, and I believe, since trust is earned, I still have a long way to go, but am off to a good start. "Relationships Rule" is one of our core values, and because of that, people are at the heart of our company. I would say Im absolutely not opposed to being in all 50 states. Charles has the tenacity, vision and passion this brand needs to continue our upward trajectory and will ensure the success of our franchisees is at the center of every decision we make, said Scott Pressly, Chairman of the Board, Tropical Smoothie Cafe. Prior to Tropical Smoothie Cafe, Mark served as Chief Marketing Officer with Floor Coverings International where he was responsible for driving the brands digital transformation and leadership position in service-based franchising. The way [Tropical Smoothie Cafe works in markets], we work the suburbs and the outskirts, and move our way into cities. Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies. So were a brand thats going to be close to pushing a 3:1 investment ratio. Camp Sunshine is a camp for kids and their families that have life-threatening illnesses. A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. So more knowledge about our great food offerings is something that I would change a little bit. However, I ended up a punter at Cornell. That created a kind of blueprint that served as the foundation for me to take the reins and lead the company the way I felt was best. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. Because sure, the smoothies sell well and all, but did you know about the Chipotle Chicken Club flatbread sandwich? Weve implemented various franchisee support initiatives, including decreased royalties by 50%, ongoing support with PPP loans and real estate deferrals and abatements, rolling out curbside delivery systemwide, deployed hyper-local marketing strategies to drive business within a 12-mile radius of cafes, among many others. Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise systems sustainable growth, the success of its franchisees, and the execution of the brands Inspire Better mission. Be sure that you have a minimum net worth of $350,000 and $125,000 in liquid assets. A veteran hospitality professional, Charles has worked for several hospitality-related companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc., and Hospitality Real Estate Counselors. We want to capture both the head and the heart of our consumers. Tropical Smoothie Caf is a Georgia LLC organized on June 25, 2012. In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. Thats our limited-time offer. Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies. 185 Industrial Pkwy, Site H. Branchburg. The smiles we saw and stories we heard inspired us to think bigger and explore how we could do even more to support the communities we serve. 770-580-2333, Bold Women in the C-Suite: Cheryl Fletcher, Connect with People Who Have More Experience: Interview with Charles Watson, CEO of Tropical Smoothie Cafe, Tropical Smoothie Cafe Celebrates Spring With The Return Of Superfruit Smoothies. When Charles Watson became the new Tropical Smoothie Cafe CEO in 2019, the company claimed that it could be looking at $1 billion in sales in the next five years. In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. A Tropical Smoothie Caf is a better-for-you, fast-casual restaurant business offering freshly prepared food and smoothies served in a fun, friendly environment. In support of National Nurses Appreciation Month in May, we have also pledged to donate $100,000 to the American Nurses Foundations COVID-19 Response Fund upon reaching our goal of giving away 1,000,000 smoothies. Tropical Smoothie Cafe has relationships with third-party sources which offer financing to cover the following: startup .